Mana
Creation of a new visual identity and digital presence for a business looking to support the senior population.
About Mana
Mana are Redesigning the senior living experience.
A global network of intergenerational co-living hubs that bring together residents, members and neighbours to create a community centred on belonging
The Project
I was commissioned by the team at Mana to produce a new brand, tone of voice and visual style for their new senior living concept.
I was engaged to build and manage a team to produce all brand documentation and connected communications, as well as bringing the brand to life online through a new promotional web platform.
‘You can’t fake wisdom’
We crafted a refreshingly different tone of voice for Mana to help truly set out a new way of communicating in this sector.
Mana is always
Trustworthy, Ambitious, Reassuring, Friendly, Tech-savvy, Proactive, Optimistic, Sophisticated, Premium, Inclusive, Compassionate, Intuitive
Mana is never
Elitist, Exclusive, Boring, Conventional, Old fashioned, Complex, Aloof, Condescending, Rigid, Pushy, Brash, Corporate
Chris Monkman - CEO @ Mana
“Bigger Half get the brief, challenge the thinking, and deliver work to the highest of quality in the shortest of time. A pleasure to collaborate with. I look forward to our next project!”
Credits
Production & Creative Direction: Bigger Half
Tone of Voice & Copywriting: Matt Cook
Brand Concept & Design: Dave BirdWeb Design: Dave Bird
Web Development: Cotton Ltd.
Web Production & Direction: Bigger Half